Fancycheer

Mission At FancyCheer, we empower cheerleaders, dancers, and coaches through high quality, long-lasting, and customized makeup that highlights the unique identity of every team. Our mission also includes creating a supportive educational platform for caregivers of people with dementia, offering practical tools and emotional guidance to improve quality of life at home.

To become a national leader in specialized makeup for cheerleaders and dancers, known for our innovation, premium quality, and deep social impact. In the next two years, we envision expanding FancyCheer across Georgia, Florida, Tennessee, South Carolina, and Alabama, delivering personalized palettes that celebrate team identity all over the country. At the same time, we will build a powerful educational platform that empowers caregivers and brings visibility to the importance of comprehensive support for individuals living with dementia. FancyCheer is more than color. It’s strength, community, and transformation.

Hi, I’m Jessica Báez—Occupational Therapist, US Army veteran, and lifelong cheerleader with 17 years of competitive experience. I founded FancyCheer Makeup to offer bold, long-lasting products made for dancers and cheerleaders under stage lights and in victory moments. FancyCheer is also a platform for change. Through an educational project for caregivers and people with Alzheimer’s, I combine my medical and cheer background to spread care, color, and sparkle beyond the stage.